When Korean beauty’s first wave hit Western shelves in the mid-2010s, “K-beauty” and “inclusive” were hardly found in the same sentence. It made sense at the time: These brands originated from a homogeneous-populated country that didn’t have to cater to a diverse audience. Not to mention, …
Maryland Digital News > Blog > FASHION > How Korean Sunscreen Brands Are Winning Over Black and Brown Shoppers
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