YouTube is running a survey with U.K. creators with a view to calling on the U.K. government for more resources and support for creative talent.
The survey, which is being run in conjunction with Public First, is part of a broader effort to raise awareness of the impact that creators have on the U.K economy, and the need for additional avenues to maximize the same.
As per YouTube:
“According to Oxford Economics, more than 15,000 creators and partners in the U.K. employ other people to work on their YouTube channel. They are modern day media houses, with production studios, dedicated teams and sophisticated storytelling skills. Their content is delivering international impact, with 85% of UK creator watchtime coming from overseas.”
Based on initial responses to the survey, YouTube says that creators are seeking additional support in several key areas:
- Industry education – Formal training programs to improve local support and capacity
- Studio space – Expanded studio space for projects, especially outside London
- Film permits – Simplified rules around filming in public
- Access to finance – Many creators say they are having difficulties accessing financial support, including loans
- Opening up the creative industry – Online creators are seeking recognition from traditional media peers, and access to related funding and events
It’s the first time that YouTube has consulted creators with a view to putting forward official proposals of this kind to the U.K. government. And with the Creator Economy aiming to facilitate more opportunity for creators of all kinds, it could be an important step in democratizing access, and enabling more people to monetize and maximize their efforts.
Combined with the rise of generative AI, creators are now empowered with more tools than ever to realize their creative vision. But as always, having the time and capacity to be able to do so requires support systems that facilitate creative exploration, and as such, change is needed in government support programs for the next generation of talent.
This is an important push from YouTube, and it’ll be interesting to see if it sways U.K. politicians.
U.K. creators can take the survey here.
