The UEFA Euro 2024 final last night attracted some 24 million TV viewers and was watched by around 65,000 at the Olympiastadion. This was the end of a journey that started a month prior on June 14 and the vivo V30 series (as the official smartphone partner of the championship) attended both the opening and closing ceremonies.
vivo and its phones participated in the championship in ways you may or may not have noticed. It was front and center with the Player of the Match Awards. Nico Williams snagged the award for the final, Lamine Yamal and Ollie Watkins were awarded after the semi-finals.
Player of the Match (semi-finals) • vivo was highlighted on and off the field
vivo also partnered with Goal.com to create the “Passion Beyond the Match” documentary, which captured fans from all 24 participating countries during the games, as well as recorded in-depth interviews with them. The documentary features fan portraits captured with the vivo X100 series.
The X100 phones had another duty – using the Audio-Descriptive Commentary service provided by the UEFA Euro Official app, visually impaired individuals around the world could experience the 51 matches in real time.
Euro 2024 was particularly special for one young fan – 12-year-old Lai Xun Xiang from a village in Guizhou, China attended the games thanks to vivo. Lai Xun Xiang commented: “I’m going to tell the whole world that I was born in a place where everyone is a footballaholic. With the blessings of everyone in my village packed in my heart, I will travel further and our shared passion will bring us closer to each other.”
Fans during a tense moment in the group stages • The Audio-Descriptive Commentary feature
vivo promoted inclusivity, diversity and sportsmanship during Euro 2024 and will continue to bring what it calls “The Joy of Humanity” to its global users.
