As part of its continued to push to maximize its in-stream shopping options, TikTok has added some new resources for TikTok sellers, to help them understand platform policies, and make the most of their product listings.
First off, TikTok’s added a new Account Health Report for sellers, which will provide an overview of policy violations and other issues related to their account.
As you can see in this example, the Account Health Report provides a simple summary of issues with your profile, which could impact your selling capacity.
As explained by TikTok:
“The report, which is generated weekly, conveniently summarizes and centralizes policy violations and messages across creator LIVEs and videos from the past seven days. It also displays key violation metrics, so creators understand which violations they incur most often, and alerts them if they’re approaching any violation milestones that may result in enforcement actions.”
TikTok’s also looking to add more elements to this overview, including links to relevant policy education articles to improve transparency.
It could be a valuable way to ensure that your TikTok account remains in good standing, and that your shopping ads are displayed to the widest possible audience in the app.
TikTok’s also added a Creator Policy Quiz, which will help to improve policy knowledge through multi-choice Q and A.
“By taking a short, three-question multiple-choice quiz designed to specifically address particular violations, creators can actively improve their knowledge of our content policies to help prevent the same violations in the future. Creators can also improve their account health overall by reducing the violation points they have received.”
The last point is important, as it could impact how your products are displayed in the app.
TikTok says that when creators pass each quiz, that will remove one related violation point. TikTok creators can take each quiz up to three times per month, with a successful completion removing one point.
“Creators do not have to take a quiz immediately after receiving a violation. In fact, we encourage them to take the time to review the section of our Content Policy that pertains to their violations to build up their strength. Creators can take a quiz anytime from when the violation is issued until the last day of the following month.”
So it could help you avoid reach penalties, while also serving an educational purpose.
Finally, TikTok’s also running in-person live events in select cities.
“With three events in October 2024 alone that had approximately 75 attendees each, our in-person workshops are helping TikTok Shop e-commerce creators discover the fundamental principles and best practices of content monetization to take away the improved selling skills they need to be successful, trusted creators on the app.”
There’s no central listing of upcoming events, but TikTok says that it will be offering spots to retailers that have signed up to sell in the app.
It’s hard to say whether TikTok’s in-stream sales push will ever gain real traction, though overall sales in the app are increasing. Indeed, TikTok recently saw a 3x increase in sales on Black Friday (versus last year), while overall in-app spending is also on the rise.
That could present valuable opportunities, especially as TikTok continues to push its shopping options to users. Of course, being banned in the U.S. will also impact this for many prospective brands, but for others, it may well be worth considering.
