At the end of 2022, the Asian Football Confederation (AFC) announced a new structure for its club competitions for the 2024-2025 seasons with three leagues: AFC Champions League Elite, AFC Champions League Two and AFC Women’s Champions League.
Tecno, known for its smartphones, laptops and other electronics, was just announced as an Official Global Supporter for the three leagues. This will help it spread awareness of its brand across the continent as it expands to new markets.
The AFC club competitions draw in massive global television viewership numbers – close to 1 billion viewers! – and this partnership will help the tech brand connect with fans around the world. Tecno believes that sports and technology together can inspire people to chase their dreams.
Previously, Tecno sponsored the 34th Africa Cup of Nations (AFCON) and committed to renovating 100 football fields across the continent over the next five years. With the AFC partnership,t hopes to bring the competition’s spirit of “Stop at Nothing” to old and new fans.
“At Tecno, we always believe in the power of sports to unite communities and inspire progress. This collaboration allows us to not only empower every Asian football fan globally to have a more interactive and immersive experience at matches through our advanced technology, but to also build a deeper connection of shared passion between Tecno and football fans,” said Laury Bai, Chief Marketing Officer of Tecno.
“We thank Tecno for recognizing the ever-increasing global appeal of the AFC’s world-class competitions, which are poised to herald unprecedented levels of growth in the coming years, and we look forward to working in close partnership with them to create more engaging moments with the passionate fans of Asian football,” said Datuk Seri Windsor John, General Secretary of the AFC.
