Ruff Ryders Entertainment is the only music label in history that has ever licensed it’s brand to streets. This concept was developed by one of the Ruff Ryder’s CEO to develop the ultimate street team to help promote Ruff Ryders Entertainment projects and artist. Founded in the early 2000’s Ruff Ryders Lifestyles has since grown far beyond the expectations of the label. The name “Lifestyles” derived from the life that a Ruff Ryder lives. These aspects of RRlife have been displayed in all Ruff Ryder Videos ever aired. You can go to YouTube or catch a video on TV and you will find some elements of fitness, show quality cars and motorcycles, along with top bloodline pitbulls. These aspects set the tone for the different branches of Ruff Ryders lifestyles.
Today, Ruff Ryders Lifestyles has grown to record breaking numbers and, as a lifestyle and family based organization, has firmly set it’s own unique footprint within the MC/Social Club community. Due to the worldwide recognition of the Ruff Ryders brand, it’s no surprise that we have members from all walks of life, such as doctors, lawyers, law enforcement and the military. RR Lifestyles is heavily involved in community based charities such as Cure Violence, Red Cross, Toys For Tots, homeless shelters and local Boys & Girls Clubs, just to name a few. Ruff Ryders Lifestyles offers an extended family, comradery, and an unprecedented social experience.
Ruff Ryders Lifestyles is not just a motorcycle club, car club, or vest wearing organization. Ruff Ryders Lifestyle is an attitude and a frame of mind. Its members are determined to represent their RR family in a positive, motivating manner. Some represent through stunting, racing, building show cars/bikes, or even by fitness or urban swagger… but every Ruff Ryder Lifestyle member wearing the RR brand represents his/her family with pride, poise and attitude. Membership does not make the member; the member makes the RR brand by representing his/her family in a way that continues the initial vision of the founding siblings. The RR soldier is physically and mentally fit, displays urban swagger, rallies around extreme sport, and uplifts not only his/her family, but the worldwide community. The RR soldier is the epitome of strength, confidence, pride, and integrity. By uniting individual efforts, Ruff Ryders Lifestyles has built a strong, cohesive organization that positively impacts the lives of families and communities. The organization’s success is based on the depth of commitment, vision and confidence of its members.