Reddit’s looking to help advertisers learn what works best with the Reddit audience, with the addition of a new “Reddit ads inspiration library”, which, as it sounds, provides an overview of the best perfoming ads running on the platform, in various verticals.
As you can see in this example, Reddit’s Ads Library is similar to the same offered by TikTok and Meta, offering insight into the best performing campaigns in the app.
Well, TikTok’s at least. Meta’s is more focused on transparency, while Reddit’s taking the same approach as TikTok in highlighting top ad examples for marketers to learn from.
In the tool, you can filter your search results by keyword, vertical, ad budget, format, placement, and/or objective, in order to glean more insight into how those in each sector are making use of Reddit ads.
And when you tap through on any of the ad examples displayed, Reddit will also give you the top three creative best practices, as identified by Reddit’s AI system, that have been utilized in that campaign.
It’s a handy tool, which could help improve your Reddit ads approach, via real-world examples of actual campaigns that have resonated with Reddit users.
In addition to this, Reddit recently launched a beta version of its “AI Copywriter” tool within Reddit Ads Manager, which uses AI to generate Reddit-specific advertising copy, based on platform specific best practices.
As you can see in this example, Reddit’s AI assistant tool will generate headlines for your Reddit ads, which you can further refine via various toggles.
You can also update the results by giving additional guidance to the AI system, with all of the examples aligned with Reddit ads best practices.
So, if you are considering Reddit ads, and you’re worried about not being able to appeal to Reddit users, these new tools will help you better understand what works in the app, and what’s more likely to connect with this group.
And you won’t even have to write your own version, you can just enter in your business and focus, and let Reddit’s AI system come up with ad variations for you.
Some handy tools, and with Reddit seeing steady increases in traffic, particularly among online shoppers, it may be worth considering the potential of the app.
