FASHION

P&G Bets on Sustainability With New Water-Activated Hair-Care Brand Gemz




After 14 years of research and development, P&G is unveiling its latest venture: a new, water-activated hair-care brand called Gemz. Instead of traditional solid shampoos that function similarly to your average bar soap (i.e. lather, rinse, repeat), Gemz offers single-dose shampoos and …

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