Meta released a heap of ad tips ahead of the holiday push, which explore its evolving Advantage+ campaigns, Reels ads, working with creators, AI creative and more.
Meta published a new range of guides and tips as part of its Agency Partners Summit, which it held last week. It’s now made all of the sessions and guides available online, and there’s a heap to get through, including this helpful guide on Reels ads.
Meta’s 19-page Reels ads guide covers off on all the key considerations, and includes practical tips for maximizing Reels ad performance. You can download the full guide here, but in this post, we’ll look at some of the key notes.
First off, the guide looks at Reels usage and engagement, underlining why it should be an ad consideration:
Half of all time spent on IG is now spent watching Reels, which suggests that if you want to maximize your promotional impact, you should probably be there too.
The guide also includes some of the usual Reels tips, which are fairly generic:
Like, no doubt these tips are correct, but saying “make it entertaining” is much easier said than done.
But the guide does also include some more practical notes:
There are also tips for Reels ad production, and how to incorporate Reels into your creative pipeline.
As well as guides on how exactly to activate Reels ads in your campaign setup:
It’s a handy overview, with a range of practical notes to help improve your Reels ads approach.
And as noted, this is just one of several new resources Meta has made available after its Agency Summit, with a range of other explainers and insights available here.
