Influencer marketing is no longer just the domain of retail and other B2C businesses, it’s now also increasingly being utilized in B2B campaigns, with professional influencers offering their opinions and endorsements of product solutions that meet business needs.
These are trusted professionals, who can significantly influence buying decisions, and LinkedIn is working to provide more opportunities for these leading voices to share their expertise in the app.
But just how influential can B2B influencers actually be?
To find out, LinkedIn recently surveyed more than 1,700 tech buyers across the UK, US, and India to glean more insight into the role that influencers now play in shaping purchasing decisions.
The below infographic provides an overview of LinkedIn’s key findings, while you can read more insights from its B2B influencer survey here.
