If you haven’t noticed, LinkedIn is really keen to get more people posting video content, and ideally, short-form video content of under 2 minutes in length.
That’s because, like all social platforms, LinkedIn is trying to latch onto the TikTok-led wave of short-form video, by adding its own short-form, vertical video feed to boost user engagement.
And given that total video viewership on the platform is up 36% year-over-year, and younger generations, in particular, respond better to video content, it makes sense for LinkedIn to lean in this direction, and if you want to align with this, these tips could help.
LinkedIn has shared another overview of key tips on how to get your video content featured in its video tab.
It remains to be seen whether LinkedIn’s video feed will resonate with users, but right now, if you want to maximize your LinkedIn reach, it’s worth noting these tips.
