On Monday, Desiree Verdejo, the founder of indie beauty brand Hyper Skin, took to social media to lift the curtain on the realities of running a small company amid tariff uncertainty in the U.S. Posting to both her personal Instagram account as well as the brand’s, she took transparency to a new …
Maryland Digital News > Blog > FASHION > Inside Hyper Skin's Community-Based Preorder Strategy for Tariff Survival