2020 will not simply be remembered for face masks. It will be remembered as a year when the world was suddenly awoken to its problems with race, diversity, and inclusion. And while this was played out mostly in other countries in different circumstances, Australia is far from immune.
How we, as small businesses conduct ourselves, market ourselves and present our products, is often a result of our own individual upbringing. We create products to suit people just like us, we market them using photos of people just like us. And the language we often use is made to match people just like us. So how do we bake inclusion into our businesses?
In this 1-hour webinar full of actionable tips, you will come away with an understanding of:
What inclusion is, and is not
How modern business-building and marketing tends to play to the majority
How inclusion differs from patronizing
Diversity-thinking when it comes to how you communicate
How to bring diversity and inclusion into your marketing
There are many benefits (and pitfalls) when it comes to establishing a pathway to diversity in small businesses. The good news is that it costs you nothing and can open up new opportunities that you never knew existed.
Examples given will include inclusion based upon race, indigenous status, LGBTIQA+ identification, gender-identification, socio-economic position, religious affiliation, and age.
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program
ABOUT THE PRESENTER
Dante St James is a Lead Trainer, accredited Marketing Science Professional, Digital Marketing Associate, certified Media Planner and Media Buyer with Facebook Australia & New Zealand. He is also a Training Partner for Google’s Digital Springboard, the Australian Government’s BeConnected program and the Australian Cyber Security Centre’s Stay Safe Online program. His background in digital technology, the media and owning his own small businesses has led to an approach that takes in the best practices from the world’s leading marketers, condensing the most relevant information into bite-sized pieces to help small businesses move forward without all the techno-jargon.
#diversity #inclusion #dandi
Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.
PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.