
Watch the full conversation between Rachael Shtifter and Fashionista’s Associate Editor and Social Media Manager Brooke Frischer on The Fashionista Network. Sleepy Tie, a hair accessories brand known for its blowout-preserving scrunchie of the same name, may seem like an overnight viral success …
Maryland Digital News > Blog > FASHION > How Rachael Shtifter Turned Sleepy Tie Into a TikTok-Viral Sensation














