Several years ago, Google launched a series of Career Certificates that will “prepare learners for an entry-level role in under six months.” Their first certificates focused on Project Management, Data Analytics, User Experience (UX) Design, IT Support and IT Automation. And they have since released a certificate dedicated to Digital Marketing & E‑Commerce, which incorporates training on leveraging AI to enhance marketing strategies and e‑commerce operations.
Offered on the Coursera platform, the Digital Marketing & E‑Commerce Professional Certificate consists of seven courses, all collectively designed to help students “develop digital marketing and e‑commerce strategies; attract and engage customers through digital marketing channels like search and email; measure marketing analytics and share insights; build e‑commerce stores, analyze e‑commerce performance, and build customer loyalty.” The courses include:
In total, this program “includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e‑commerce scenarios that are critical for success in the workplace.” Along the way, students will learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. The courses also focus on some timely AI topics–like how to kickstart marketing strategy ideas with AI, or use AI to help you understand your audience.
You can start a 7‑day free trial and explore the courses. If you continue beyond that, Google/Coursera will charge $49 USD per month. That translates to about $300 after 6 months.
Explore the Digital Marketing & E‑Commerce Professional Certificate.
Note: Open Culture has a partnership with Coursera. If readers enroll in certain Coursera courses and programs, it helps support Open Culture.
