Google has announced some integrations for its Campaign Manager 360 platform, which provides a centralized management platform for advertisers and agencies.
The new integrations will make it easy to utilize a broader range of tools when creating your Google Ads campaigns, including expanded creative and placement options.
The first new partnerships, related to ad creative, come via integrations with Adobe and Typeface.
As explained by Google:
“Now, you’ll be able to automatically send creative assets directly from Adobe to Campaign Manager 360. Adobe GenStudio for Performance Marketing bridges the gap between creative teams and marketing teams who need to scale variations for demanding channels like social media and mobile. Its robust features enable users to find brand-approved assets and create content variations using generative AI tools.”
The partnership with AI platform Typeface, meanwhile, will enable advertisers to produce custom, AI-powered content for their campaigns.
Google’s also partnering with The Trade Desk, which will provide more options for tracking ad performance, while it’s also working with Netflix to enable expanded ad placement.
“We’re simplifying CTV campaign activation through a new Campaign Manager 360 integration with Netflix Ads for ad serving and reporting. This integration enables you to serve the VAST video creatives on Netflix’s ad-supported inventory. And for the first time, you can now track impression delivery of your Netflix ad campaigns directly within Campaign Manager 360. This means you can now activate and measure Netflix inventory alongside your other video campaigns, all within a single platform.”
Finally, Google’s also now offering Cross-Media Reach insights, which will provide “a unified view of campaign reach across your entire media plan, including linear TV.”
That’ll add to your analytics capacity, and with CTV becoming a bigger consideration for many brands, that could help you better contextualize and maximize your results.
These are some handy updates, more aimed at higher-end ad partners, but available to all who use Google’s Campaign Manager 360 platform.
If you’re looking to get more out of your Google outreach campaigns this year, it’s worth noting these latest updates, and considering how they might fit into your planning.
