So, this may be the best time to post this, or the worst, given the broader state of play with the U.S. Election. Though either way, the findings, at least at this stage, will essentially be the same, in that...
Third party verification provider DoubleVerify has announced an expanded partnership with Snapchat, which will enable DoubleVerify to offer brand safety and suitability measurement for Snapchat campaigns. DoubleVerify’s brand safety and suitability measurement provides insights into ad placement on platforms, and...
So, this may be the best time to post this, or the worst, given the broader state of play with the U.S. Election. Though either way, the findings, at least at this stage, will essentially be the same, in that...
Third party verification provider DoubleVerify has announced an expanded partnership with Snapchat, which will enable DoubleVerify to offer brand safety and suitability measurement for Snapchat campaigns. DoubleVerify’s brand safety and suitability measurement provides insights into ad placement on platforms, and...
YouTube is running a survey with U.K. creators with a view to calling on the U.K. Government for more resources and support for creative talent. The survey, which is being run in conjunction with Public First, is part of a...
Meta’s rolling out a new ad option called “Flexible Media”, which is its next step in enabling variable ad delivery approaches based on its systematic predictions of user response. Okay, that was a bit of a jargonistic explainer. The more...
LinkedIn has provided some advice on how to make the most of its new, full-screen, vertical video feed, which is essentially its effort to lean into the TikTok content trend, via short-form clips that grab attention. Which I do have...
Meta has announced that it’s extending its restriction period on election-related ads beyond the U.S. election, as it gears up for what’s anticipated to be a long running, and divisive vote counting process. Meta’s regular elections ads blackout period was...
As part of Meta’s Q3 earnings report last week, CEO Mark Zuckerberg made a brief note that raised many eyebrows in response. In the earnings call, Zuckerberg noted that: “This quarter, we released Llama 3.2, including the leading small models...
Meta’s looking to utilize AI to detect users who are lying about their age in its apps, in an expanded effort to limit potentially harmful exposure to youngsters across Facebook and Instagram. According to a new report from Bloomberg, Meta’s...
