Snapchat has published its latest performance update, which shows an increase in users in Q4 2024, and a higher-than-expected revenue result. Though concerns still linger for the app, which remains at a difficult point in its development. First off, on...
Here’s an update that will appeal to hardcore former Twitter users. Today, Threads has officially launched its new function that will enable users to re-share custom feeds within their posts. As you can see in this sequence, now, when you’re...
Snapchatters are highly engaged with sports, and major sporting events, which could provide key opportunities for sports and sports-themed marketing activations in the app. That’s according to a new survey report, conducted by National Research Group, in partnership with Snap,...
Looking to establish a better process for tracking marketing performance, and demonstrating the actual value of your marketing efforts? This has become a big focus across the industry, with the evolving swathe of interaction data providing more methods to track...
With Meta encouraging its users to try out its generative AI image creation tools at every turn, it’s also now looking to integrate more transparency into the usage of AI images, in order to help users ascertain what’s real and...
With video content on the rise on LinkedIn (LinkedIn says that video content has seen a 36% increase in watch time year-over-year), the professional social network has today announced some new video updates, which aim to make video posts more...
Snapchat has announced some new activations for Super Bowl LIX, including themed Lenses, dedicated creator content, and more. First off, as has become customary for most major events, Snap has launched new Lenses to help users take part in the...
Pinterest has announced a new campaign in honor of Black History Month, which pays tribute to the impact of Black fashion creators. Called “Tailored”, the new campaign aims to highlight how Black creators have changed the broader fashion industry. https://www.youtube.com/watch?v=Vghm9ourZR0...
Is TikTok a focus of your social media marketing strategy this year? Okay, it might not be the focus, given the cloud hanging over the app in America, where it’s currently, technically banned, under the sell-off bill. But it does...
X has announced some new updates for its topic-based communities which will drive more exposure for community posts. Communities are now fully integrated across X! With this update:???? Community posts and replies are visible to your followers and other people...
