How much engagement do your posts on Facebook or Instagram get? Are you happy with your performance? It’s difficult to assess how good or bad you’re doing without comparative data, and understanding what other brands and creators are seeing. Which...
Meta’s announced some new updates for its AI-powered Advantage+ ad campaigns, which, at best, aim to take all, or most of the campaign targeting decisions out of your hands. Because Meta’s AI system, which is trained on actual ad results...
While I do think that Meta went early with its metaverse-inspired rebrand, which has negatively impacted the perception of its next-level initiatives, there are growing signs that the metaverse is coming, and that Meta will be the leader in the...
Snapchat has announced its latest feature update for Snapchat+ subscribers, including new gen AI elements, Bitmoji clothing, and some new options to help spark more Snap engagement. First off, Snapchat’s adding two new generative AI features, in custom stickers, which...
Are you wondering what to post on your Instagram account? Do you always seem to run out of engaging content ideas for social media? The team from Fintech Pen shares their Instagram post ideas in this infographic. They break things down...
YouTube has shared the details of its Super Bowl coverage and events, as well as some new stats on Super Bowl engagement, and how brands can benefit, with the big game now just days away. And aside from its Ad...
YouTube’s expanding access to its “Communities” tab, which provides a dedicated space to facilitate expanded channel discussion, while it’s also looking to provide more insight into Connected TV viewership in its latest update. First off, YouTube’s officially announced that it’s...
Microsoft’s looking to expand its use of LinkedIn insights, by enabling advertisers using its Performance Max ad option to utilize LinkedIn member data for campaign targeting. As per Microsoft’s latest ads update. “Advertisers in six major markets (U.S., Canada, UK,...
While it may not be for everyone, Meta’s Twitter-clone Threads is clearly onto something. The app is now up to 320 million active users, and is gaining growth momentum, while Meta CEO Mark Zuckerberg recently reiterated his view that it...
This could be interesting. Instagram has added a new WhatsApp sticker for Stories, which enables you to drive clicks towards a private WhatsApp chat direct from your Stories posts. As you can see in this example, shared by app researcher...
