Snapchat has launched new ad placement control tiers, in order to provide advertisers with more reassurance and control in regards to where their promotions are displayed in the app. As you can see in this example, Snapchat’s new brand suitability...
LinkedIn has shared some new insights into the rising use of generative AI in marketing, and how marketers can ensure that their message is enhanced by the latest AI tools, not impacted by them. The key concern on this front...
Yeah, I’m not sure that Community Notes is going to be the misinformation-addressing solution that Mark Zuckerberg and his Meta safety crew seem to be presenting. With Meta now allowing users to sign-up to become contributors to its coming Community...
Along with the release of its latest Grok 3 AI model, X has also announced two new automated ad creation features in the app, which will essentially enable X’s AI systems to help guide your creative and targeting efforts. The...
The next stage of generative AI is AI agents, or chatbot tools that will also be able to undertake projects or functions on your behalf. OpenAI recently took its first steps towards this, with the launch of its “Operator” app,...
TikTok is one of the most popular and trend-influencing forces, which means that TikTok promotions can help to build your brand, and drive sales benefits. When done right. Tapping into the right tone for the app can be challenging, and...
While much of the debate around the perceived security risks of TikTok have revolved around user data, and the potential sharing of info on TikTok users with the Chinese government, the actual concerns raised by cybersecurity officials about the app...
Yeah, I mean, this is no big surprise. As you can see in this chart, according to a new survey conducted by Pew Research, most Americans now have less-than-favorable views of both X owner Elon Musk and Meta chief Mark...
LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications. LinkedIn has long provided...
Meta’s controversial switch to a Community Notes model, while phasing out third-party fact-checking, is set to get underway very soon, with the company today posting a new overview of how Community Notes will function, and how users will now be...
