TikTok’s in-app shopping push is steadily gaining steam, not as fast as it has in China, but the platform is gradually driving more and more sales. Which is a key focus for TikTok, especially given that in-app sales in the...
LinkedIn is adding another way to measure the impact of your contributions in the app, with some users now able to see impression counts on their comments beneath LinkedIn posts. As you can see in this example, LinkedIn’s in the...
Music plays a key role in TikTok engagement, while TikTok now also plays an important role in music discovery, and connecting fans to the latest tracks. Indeed, record labels are now changing the names of their artists’ songs to align...
Trying to work out the optimal approach for your Instagram video content, now that views and watch time are the primary drivers of algorithmic engagement in the app? This could provide some additional context. Today, Instagram chief Adam Mosseri has...
With the Oscars coming up this weekend, TikTok has announced a new in-app Oscars Hub, which will provide a showcase of all the latest film and celebrity news related to the event. As explained by TikTok: “ is available in...
xAI’s latest Grok update seems to be going well, with downloads of the standalone Grok app rising 10X in the week following the launch of Grok 3, while daily active users of the app also jumped 5x week-over-week. That’s according...
Are you looking for ways to improve your Instagram marketing strategy? Want to create posts that generate huge engagement? Social media marketing advisor Sarah Bryan (@marketingwithmamajo) shares her Instagram post tips in this infographic. Bryan breaks things down into the...
If you had any question as to why the U.S. is such a major focus for TikTok, as it continues to fight for its survival in the region, this new insight, taken from Sensor Tower’s latest “Digital Market Index” report...
Meta’s taking the next steps with its AI tools, with the company launching its AI chatbot to users in the Middle East and Africa, enabling more people to utilize Meta’s evolving AI models. As explained by Meta: “We’ve officially launched...
Meta has partnered with app analytics provider Sensor Tower to provide a new report into the state of puzzle games, and the market opportunities for game developers. And while the insights here specifically relate to gaming products, it is interesting...
