With YouTube Premium subscriptions now surpassing 125 million paying customers, YouTube’s expanding its “Premium Lite” offering, providing another option for those looking to get rid of interruptive YouTube ads. As explained by YouTube: “Today we'll begin expanding our Premium Lite...
X has rolled out its latest update for Communities, providing you with more options to sort posts within a community feed, which could encourage more active, topical engagement. As outlined by X engineer Dong Wook Chung, X has added several...
As Australia continues to progress towards a social media ban for all users under the age of 16, the major players are now pushing for more clarity about the bill’s intention, and the logic that’s gone into its formulation. Last...
With Snapchat recently adding Promoted Places as a promotional option on the Snap Map, it may be worth familiarizing yourself with how the app ranks the content that it highlights to each user on the map display, which could help...
Looking to get a better handle on Facebook advertising, and the varying elements of Meta’s ad systems? This could help. Meta’s chief marketing officer and VP of analytics has anounced a new book called “Click Here”, which will provide insider...
YouTube’s expanding its Hype creator amplification option, while it’s also updating its policies on gambling-related content, in order to limit the types of gambling promotions that can be shown to younger users. First off, on Hype, YouTube’s new method for...
If you were wondering why Zuck and Co. were so keen to side with the Trump Administration, which has seen Meta alter its moderation policies to better align with right-wing talking points, this would be a key consideration in that...
Reddit has published a new research paper that explores the challenges of AI adoption, and the effective utilization of AI by marketers, based on insights from its community. The 21-page report, published in partnership with GroupM and WPP, provides insight...
YouTube has announced some new safety features for teen users, including a range of additional third party resources to help encourage more conscious, safe online viewing behaviors. First off, YouTube has partnered with the American Psychological Association (APS) on the...
Dive Brief: E.l.f. Cosmetics is stepping into the world of telenovelas, a type of soap opera primarily produced in Latin America, for a new campaign based in Mexico, per a press release. “Descubre e.l.f.ecto” — which translates to “Discover the e.l.f....
