Google has announced some new updates for its AI-powered Performance Max campaigns, including channel-level reporting, improved error reporting, and new Search insights to help guide your focus. Google’s Performance Max ads are designed to drive conversion, with Google’s automated system working...
TikTok has announced a new set of activations for Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month, which seems to get a longer, more inclusive title every year. Naming conventions aside, TikTok has outlined a range of celebratory...
With video consumption rising on LinkedIn, the professional social network is adding new ways for marketers to tap into popular video content, with an expansion of its Wire program, which it’s now renaming as “BrandLink”. As with its Wire offering,...
It’s still got a way to go, but Threads is gradually closing the gap on X in terms of overall usage, with Meta’s answer to Twitter now exceeding 350 million monthly active users. Meta made the announcement within its latest...
TikTok’s added a new goal for its Promote ads, which is its own version of Meta's "Boost" option, with brands now able to optimize for DMs from potential customers via third-party messaging apps, and not just the TikTok inbox. As you...
Oh look, Microsoft has published its latest quarterly performance report, I wonder whether LinkedIn saw “record engagement” in the period? Oh wow, it did. How totally unexpected. As you can see in this overview taken from Microsoft’s Q3 2025 performance...
Pinterest has announced the next evolution of its Inclusion Fund initiative, which aims to provide training and support to small businesses, independent publishers, and creator agencies that are owned and operated by those from historically marginalized communities. Well, kind of,...
YouTube has announced some updates to its CTV app for smart TVs and Gaming Consoles, while it’s also added a new upload progress display in the main app, and additional caption customization options for Shorts in its latest round of...
Meta has published its first earnings report of 2025, showing an increase in overall users, and a strengthening in its ad business, solidifying its core, and enabling it to continue betting on next-level experiments that will ensure its ongoing relevance....
So is Meta really going to roll out an army of AI bot profiles in its apps, which will interact with people like human users do? That’s what reports coming out of Meta HQ have suggested, with Zuck and Co....
