As it continues to expand its business foundations, as a newly listed public entity, Reddit has announced that it’s partnering with digital analytics provider DoubleVerify to provide Brand Safety and Suitability measurement options for ad partners. DoubleVerify, which provides third...
After announcing the coming change last month, X has now rolled out an update to make all Likes private in the app. This week we’re making Likes private for everyone to better protect your privacy.– You will still be able...
Here’s a sneaky interesting little feature that Google announced at its “Google for Brazil” event today. Within Google Business listings in Brazil, local businesses can now integrate their WhatsApp profile, enabling searchers to make direct contact via the app. As...
Hey, remember BeReal, the real-time photo-sharing app that had half the population in a virtual chokehold back in 2022? Well since then, things haven’t gone so great for the app, which some considered to, potentially, be the next big thing....
What are the key factors driving post reach on Instagram? Do you need to post Shorts to gain any traction in the app? What’s Instagram’s current focus in amplifying certain types of posts and creators in the app? Instagram chief...
Snapchat’s looking to broaden access to its A.R. features once again, this time via a new extension for Skype that’ll enable you to apply Snap Lenses within Skype chats. As per Snap: “Starting today, we’re bringing the magic of Lenses...
YouTube is adding QR codes for channels, in order to facilitate faster connection, while it’s also testing effects creation for Shorts, and expanding access to its “Jump Ahead” feature for clips. First off, on QR codes. Now, you can access...
Looking to up your TikTok game? I mean, you probably wanna’ be quick, considering it may well be gone soon (at least in the U.S.), and if you are looking to map out a more effective TikTok marketing strategy, then...
After working on the option over the last year, YouTube has finally announced a roll out plan for its new thumbnail A/B testing option for video creators. YouTube originally announced that it was developing its thumbnail A/B testing feature in...
Nostalgia, and awakening memories of times past, has long been a great way to spark emotional reaction, and emotional reaction is the key to driving engagement and resonance on social media. As such, nostalgia can also play a big role...
