Pinterest has launched another new promotional campaign as it seeks to boost awareness among potential ad partners, this time by highlighting the benefits of the platform in connecting users with a wide variety of interests. https://www.youtube.com/watch?v=JPpoT95GR3s Pinterest says that its...
Okay, this is probably not news to the majority of people who have some understanding of how social media works (that likely means you, good SMT readers). But this: This doesn’t mean jack. And tennis star Rafael Nadal isn’t the...
This is interesting in the broader context of the hashtag usage debate among social media creators that’s happening right now. Over the past few months, Instagram chief Adam Mosseri has been reiterating to all who’ll listen that hashtags don’t increase...
This may not seem like a massive addition, but given that WhatsApp Status is now up to 450 million daily active users, and that WhatsApp is seeing significant growth in Western markets, it could be a handy expansion for your...
Okay, this sounds a little weird, and a little engagement bait-y. But I can also absolutely see people getting into it. A few months back, reverse engineer extraordinaire Alessandro Paluzzi shared this image of an in-development Instagram sticker called “Pals”....
Augmented reality activations can significantly boost attention, and with simplified A.R. creation, more brands now have the opportunity to tap into A.R. to maximize their brand messaging. But just how much can A.R. enhance your promotions, and drive more consumer...
Instagram’s trying out some new options to enable creators to get feedback on their Reels clips before they post them to the public, with the capacity to share draft Reels with friends, and a means to test your Reels concepts...
I’m not sure how valuable this is, or will be moving forward, but X has rolled out a new search filter that’ll enable you to refine your results to posts from Verified profiles only in the app. As you can...
Good news: X is adding more analytics elements to provide more insight into your content performance. Bad news: It’ll be an X Premium exclusive feature. After many years of providing minimal metrics, the X team is now experimenting with new...
In amongst the various announcements and updates at Meta’s “Conversations” business messaging conference in Sao Paulo today, there was one particular usage note that stood out. WhatsApp Channels, the one-way broadcast messaging option, which enables users to sign-up to topic-based...
