TikTok has announced a new initiative to help support beauty creators in the app, partnering with Estée Lauder on a program called “The Catalysts” which aims to find emerging voices in the sector. As explained by TikTok: “Launching on Tuesday,...
Okay, we have to break this down a little bit: ???? US usage reaches all-time high! ????76B total user-seconds in the US, beating the previous record by 5%.— Elon Musk (@elonmusk) June 29, 2024 Over the weekend, in the wake...
After rolling out its updated account analytics features last month, X is now also preparing to launch updated ad analytics, with improved dashboards and metric overviews, making it easier to track your paid content performance. As you can see in...
Look, I’m not totally convinced that the “Creator Economy” is a thing, outside of a clever promotional strategy that helps to promote the use of social media platforms. But the U.S. Government is buying in, with The White House announcing...
With the end of the summer break now coming into view, many will be shifting their attention to planning for school’s return, which means that marketers need to map out their strategy for reaching students, and their parents, with their...
With the Euro 2024 knockout stage coming up, Snapchat has outlined the various ways that Snapchatters can engage with the event in the app, via a range of Lenses and activations to show your support for your team. https://www.youtube.com/watch?v=aUHHFEgGqfc Snapchat...
It’s been in development for a while, and today, Meta’s launching the first stage of its “AI Studio” platform, which will enable creators on Instagram to build AI versions of themselves that can interact with fans via DM. As you...
YouTube’s officially added picture-in-picture viewing for Shorts, providing another way to consume Shorts content, while it’s also testing a new way to mention other users in comments, as well as Shorts downloads for Premium members. First off, on Shorts PiP....
TikTok’s making yet another push on in-app shopping, this time via new “Deals For You Days” in the app in the U.S. TikTok’s Deals For You Days will see big brands share discounts in the app, across a range of...
Meta’s Oversight Board has always been an experiment, an example of how external, independent oversight of social platform moderation decisions could provide a more equitable way forward for social media apps. Yet, four years on, it doesn’t seem like anybody...
