Snapchat is a valuable partner for entertainment promotion, with Snap campaigns increasing audience interest in new TV shows and movies by a significant margin, according to new data from Snap and Samba TV. Using Samba TV’s “tune in” reporting process,...
With the AI race heating up, TikTok looks like it’s preparing to launch its own AI chatbot to Western users, based on a recent filing in the U.S. According to Semafor, TikTok has sought to trademark the name “Genie” for...
Looking to freshen up your TikTok marketing knowledge ahead of the holiday push? This could help. TikTok has announced a new “Mastering Creative Performance” webinar for SMBs, in which it’ll showcase a range of insights, tips and tactics to help...
Meta’s plan to offer EU users a way to opt out of ads, and associated data tracking, in compliance with evolving EU laws, could end up costing it a heap in penalties. Today, the EU Commission has ruled that Meta’s...
With the Euro 2024 knockout stage coming up, Snapchat has outlined the various ways that Snapchatters can engage with the event in the app, via a range of Lenses and activations to show your support for your team. https://www.youtube.com/watch?v=aUHHFEgGqfc Snapchat...
TikTok has announced a new initiative to help support beauty creators in the app, partnering with Estée Lauder on a program called “The Catalysts” which aims to find emerging voices in the sector. As explained by TikTok: “Launching on Tuesday,...
With the end of the summer break now coming into view, many will be shifting their attention to planning for school’s return, which means that marketers need to map out their strategy for reaching students, and their parents, with their...
Look, I’m not totally convinced that the “Creator Economy” is a thing, outside of a clever promotional strategy that helps to promote the use of social media platforms. But the U.S. Government is buying in, with The White House announcing...
After rolling out its updated account analytics features last month, X is now also preparing to launch updated ad analytics, with improved dashboards and metric overviews, making it easier to track your paid content performance. As you can see in...
Okay, we have to break this down a little bit: ???? US usage reaches all-time high! ????76B total user-seconds in the US, beating the previous record by 5%.— Elon Musk (@elonmusk) June 29, 2024 Over the weekend, in the wake...
