X really doesn’t want its users to click on referral links, and head away from its site, which is why it’s already downgraded the reach of posts with links, changed the way that link previews are displayed in stream, and...
Well, after all that, after years of telling us that cookie tracking is going away, and that marketers need to brace themselves for the next big shift, Google has now announced that it won’t actually be retiring cookies after all....
While generative AI is the tech trend of the moment, data shows that many B2B organizations are still hesitant to deploy gen AI tools at scale. That’s according to a recent survey conducted by Bain and Company, which incorporates responses...
While generative AI is the tech trend of the moment, data shows that many B2B organizations are still hesitant to deploy gen AI tools at scale. That’s according to a recent survey conducted by Bain and Company, which incorporates responses...
Meta’s ad-free subscription offering in Europe is facing another regulatory challenge, with the Consumer Protection Cooperation Network (CPC) today issuing the company with a notice to explain, and potentially revise its marketing of the option, which it says is currently...
Meta’s added another way to incorporate offers into your ads, with an updated URL ingestion process that will detect existing offers listed on your site. As you can see in this example, posted by Meta ads expert Jon Loomer, Meta’s...
Well, after all that, after years of telling us that cookie tracking is going away, and that marketers need to brace themselves for the next big shift, Google has now announced that it won’t actually be retiring cookies after all....
X really doesn’t want its users to click on referral links, and head away from its site, which is why it’s already downgraded the reach of posts with links, changed the way that link previews are displayed in stream, and...
Reddit has announced a new sports partnership program, which will see Reddit working with various major sports organizations, including the NFL, the NBA, MLB, PGA, and more on new in-app activations. The new program will bring exclusive sports content into...
X is looking to enhance its appeal to advertisers ahead of the Olympics, by highlighting the popularity of sports discussions in the app. As per X: “Over the weekend of July 13-14 2024, the sports world was buzzing as several...
