Microsoft has published its latest performance numbers, which also incorporate LinkedIn data. And guess what? LinkedIn saw “record engagement” once again in the period. As you can see in this overview, LinkedIn revenue rose 10% in the most recent quarter,...
As part of its continued effort to highlight emerging creators from different communities in the app, TikTok has announced its inaugural “Visionary Voices Africa” list, with 15 top African region creators selected for the program. The group includes creators, small...
Is Snapchat “the leading social shopping platform in the U.S.?” Apparently, that’s the finding of a new study conducted by National Research Group, which examined how social media users engage with content related to four commerce categories: apparel, beauty, specialty,...
The following is a guest piece by Jordan Mitchell, founder of integrated communications and content agency Growth Stack Media. Opinions are the author’s own. Throughout my career, I have witnessed the challenges content creators face when striving to make a...
E.l.f. is the first official beauty partner of Hot Girl Walk, a fitness organization which encourages movement among women, according to information shared with sister publication Marketing Dive. To mark the partnership, the cosmetics company released a two-minute video meant...
The next step of Meta’s AI push is here, with Meta launching its new AI Studio platform in the U.S., which will enable anyone to create their own AI bots, built on Meta’s systems. As you can see in this...
Publicis Groupe has entered into an agreement to acquire Influential, the world’s largest influencer marketing company by revenue, according to a company announcement. Published reports indicated the deal was worth $500 million. Influential runs a network of more than 3.5...
Oh wow, X actually is building a new safety center in the U.S. after all. After announcing back in January that it was planning to build a new “Trust and Safety center of excellence” in Texas, specifically focused on combating...
Looking to up your TikTok marketing game? This will help. CreatorIQ recently partnered with TikTok to conduct an analysis of how brands are using the app, and which are seeing the most success with their TikTok approach. The full report,...
The next step of Meta’s AI push is here, with Meta launching its new AI Studio platform in the U.S., which will enable anyone to create their own AI bots, built on Meta’s systems. As you can see in this...
