This could be interesting. Today, Universal Music Group (UMG) has announced that it’s updated its music licensing arrangement with Meta, which will enable Meta to use its artists’ music in more ways in its apps. Meta established a then industry-first...
YouTube’s looking to capitalize on the popularity of Shorts by promoting longer video clips within the Shorts feed. Which seems to contradict the whole concept, but with Shorts generating 70 billion views daily, it also makes some sense that YouTube...
Snapchat’s updated its Ads Manager platform to simplify the campaign creation process, most notably reducing the steps required to set your campaign objectives. As you can see in this image, Snap’s reduced the amount of available objectives from eleven options...
TikTok’s still trying to get people to buy more things in the app, this time via a new integration with Amazon that’ll enable TikTok users to make an Amazon purchase in-stream, without having to tap through to the Amazon app...
After testing it out over the last few months, X has now rolled out its new reply sorting options for post reply stream, which will provide another way to focus your time and engagement in the app As you can...
It’s been in development for some time, and now, Instagram has launched a live test of its new “Friend Map” feature, which can display the location of your friends on a dedicated display in the app. As outlined in this...
So what constitutes a “view” in a social media app, and what does “view count” actually represent on each platform? Last week, Instagram announced a significant change in its analytics, by switching all of its data references to “Views” instead...
After testing it out over the last few months, X has now rolled out its new reply sorting options for post reply stream, which will provide another way to focus your time and engagement in the app As you can...
So what constitutes a “view” in a social media app, and what does “view count” actually represent on each platform? Last week, Instagram announced a significant change in its analytics, by switching all of its data references to “Views” instead...
It’s been in development for some time, and now, Instagram has launched a live test of its new “Friend Map” feature, which can display the location of your friends on a dedicated display in the app. As outlined in this...
