It seems like TikTok has some significant concerns about its growth momentum, based on its latest efforts to lure new users. According to a report this week from The Information, TikTok has been looking to attract new users in the...
So what’s working in B2B ads, and what sparks decision markers to pay attention, and click through on B2B brand promotions? B2B is a very different audience to regular consumer outreach, as you’re looking to connect with a more professionally-focused,...
As WhatsApp usage continues to rise, particularly in Western markets, Meta’s slowly trying to integrate more functionality into the app, with a view to eventually facilitating a broader set of functions and options within your message streams. Meta’s latest focus...
Google’s launched an update to its “Trending Now” tool, an element of Google Trends, which provides insight into the search terms that are seeing notable increases in search volume. That could assist in your ad campaign and SEO planning, with...
Oh… This is interesting. Today, Threads users on desktop are being informed that there’s a new analytics dashboard available for view, which provides a range of performance insights for profiles. As you can see in this overview, you can now...
Reddit has announced an update to its agency partner program, which will see approved partners awarded with new badges that they can display in their communications, as part of Reddit’s expanded effort to boost its ad opportunities, and showcase its...
YouTube’s provided more info on its test of AI-generated live chat summaries, while it’s also expanding access to its illuminated subscription button, triggered by mentions in videos, as well as Super Chat likes in live streams. First off, YouTube has...
Social media managers, prepare to say goodbye to one of the most valuable Facebook analysis tools available. Yes, this week, we bid farewell to CrowdTangle, the Facebook and Instagram content analysis platform, which enables you to track Pages and accounts,...
TikTok has launched a new pilot program, in partnership with NCMEC, that will see Amber Alerts displayed directly within the For You feed, providing more coverage in cases of missing people in the app. This example from NCMEC shows how...
X has rolled out its updated Audience Insights tab for X Premium users, which now includes a range of new elements, including info on your audience’s age, gender, and country of origin, among others. And the updated display looks pretty...
