After announcing that it would be leaving its San Francisco home last month, X has now confirmed that it’s vacating its iconic Market Street building in two weeks. As reported by Fortune: “In a brief note to staff on Thursday,...
While social shopping hasn’t taken off the way the platforms would like, they’re still pushing in-stream shopping tools, in the hopes of building new revenue streams and use cases. TikTok, in particular, keeps trying to make in-app shopping happen, as...
What’s the best way to measure actual results from your social media promotions? We’re not talking about likes and comments in this context, which are great for building brand awareness. But what we’re really looking at is actual sales generated...
Amid broader discussion about the relative popularity (or not) of Threads versus Elon Musk’s X project, I present to you the latest app download charts, covering the month of July 2024. As you can see in this listing, sourced from...
Employee advocacy programs can help to amplify your brand messaging, using the personal profiles of your staff to extend your reach in new ways. And when you consider that personal profiles often get more reach than brand accounts, it’s even...
Snapchat has added some new features, which are actually fairly retro-style, harking back to older trends. First off, Snapchat’s trying to reignite interest in Bitstrips, the originating format of Bitmoji, which, at one stage, was huge on Facebook. As per...
Here’s a simple, but handy update for Threads users on desktop. Today, Threads has added the ability to rearrange the columns for your desktop Threads display. Threads launched the new column display on desktop back in May, which is very...
With kids heading back to school, Snapchat has announced some new resources to help teachers both understand the platform, and to raise awareness of concerns directly, helping to ensure young users are safe in the app. Snapchat remains one of...
Instagram’s rolling out another way to encourage more interaction, this time via comments on Stories, which are then visible to all who view that Story content. As you can see in this example sequence, shared by Taylor Loren, some IG...
YouTube’s expanding its comment topics feature, which uses AI to sort video comments into categories, to more languages. As you can see in this example, YouTube’s comment topics, which it first launched in November last year, filters video comments into...
