LinkedIn is making a big push on video, which has resulted in more video engagement, and more opportunity for those looking to boost their LinkedIn presence. Indeed, LinkedIn recently reported that video watch time rose 36% year-over-year in 2024, while...
With TikTok creators facing another few months of uncertainty about the app’s future in the U.S., Instagram is preparing a new push to scoop up wavering TikTok influencers, as it seeks to capitalize on the TikTok sell-off saga, as well...
LinkedIn is driving more clicks for brands, with videos and poll posts performing exceptionally well, according to the latest analysis from Metricool into overall LinkedIn performance. Metricool’s 2025 LinkedIn study incorporates data from 577,180 LinkedIn posts, from 47,735 LinkedIn pages,...
Threads may soon enable you to add multiple links to your profile in the app, following Instagram’s lead in enabling expanded off-platform connection. As you can see in this example, posted by app researcher Alessandro Paluzzi, Threads is experimenting with...
Looking to grow your IG following in 2025? This might help. Last week, podcaster Brock Johnson spoke with Instagram chief Adam Mosseri about the latest platform updates, the algorithm, usage trends, and more, as he sought to provide some answers...
Snapchat’s looking to help more brands utilize its popular Lenses within their promotions, this time via AI-generated Sponsored Lenses, which enable brands to build interactive in-app experiences without developer investment. As you can see in these examples, Snapchat’s Sponsored AI...
YouTube’s expanding its generative AI soundtrack tools, while it’s also adding new beat matching for Shorts, and a new ID verification process for monetizing creators. First off, YouTube’s expanding access to its AI music creation features within “Creator Music”, which...
Meta’s rolling out some new protective elements for teen users, including restrictions on live streaming on IG, advanced protection within DMs, an expansion of its teen accounts to Facebook and Messenger, and more. The updates will ensure safer experiences for...
Instagram’s trying out a new way to drive engagement with your followers, with lockable posts, that can only be unlocked with a code. As you can see in this example from the Instagram Design profile, Instagram’s testing out a new...
Instagram’s testing out a new monthly recap summary to provide regular insight into your content performance. As you can see in these example screens, posted by app researcher Yasser Masood, some IG creators are now being prompted to check out...
