You can criticize X’s legal push to force advertisers to keep spending money on the platform all you want, but, apparently, it is working. At least in some capacity. Late last week, Unilever, one of the brands that X identified...
Look, I know I’ve gone on about this a few times now, but there still seems to be a significant disconnect between how impressed Meta is with its latest AI tools, and how valuable they are to actual users of...
Reddit has announced some updates to its keyword targeting options, which will help advertisers tap into relevant conversations in the app. Reddit first launched Contextual Keyword Targeting last year, which enables advertisers to display their promotions based on the context of...
TikTok has announced some new initiatives for World Mental Health Day, including an important push to help creators both get help, and advocate for the same in the app. First off, TikTok is partnering with Headspace on a new initiative that will...
While TikTok’s in-stream shopping push hasn’t gained momentum as fast as the platform would like, TikTok shopping is rising, providing more opportunities, both for the platform and merchants. Indeed, TikTok says that “millions of items have been purchased from nearly...
Instagram remains the most used social app among teens, though TikTok is more popular as an entertainment source. That’s according to the latest research conducted by Piper Sandler, which looks at teen trends of note, and how they’re shifting over...
YouTube’s testing a new “Save” button for Shorts in order to make it easier for Shorts viewers to get back to their favorite Shorts clips in the app, which will also see it move the “Dislike” button from the main...
Yeah, I’m not sure that this is the win that Elon Musk and Co. seem to think that it is. Today, Reuters has reported that the European Commission has ruled that X does not meet its designation as a “gatekeeper”...
Yeah, I’m not sure that this is the win that Elon Musk and Co. seem to think that it is. Today, Reuters has reported that the European Commission has ruled that X does not meet its designation as a “gatekeeper”...
YouTube’s testing a new “Save” button for Shorts in order to make it easier for Shorts viewers to get back to their favorite Shorts clips in the app, which will also see it move the “Dislike” button from the main...
