The next big challenge in the development of generative AI will be data, and getting access to enough human input to replicate human responses. Which could mean that social platforms are better placed to lead the charge, with the AI...
This could be handy: As you can see in this example, posted by app researcher Alessando Paluzzi, Threads is currently working on a new option that would enable you to switch profiles within the post composer, so that you can...
What are the top challenges that SMBs face in the modern marketing landscape, and how are they adapting to the latest developments in digital marketing technology? That’s what LocaliQ sought to find out with its latest Small Business Marketing Trends...
LinkedIn advertisers now have another means to measure the performance of their campaigns, with DoubleVerify expanding its independent media quality measurement coverage to also include LinkedIn’s premium video inventory. DoubleVerify provides independent assessment of ad campaign performance across various categories,...
Meta could soon let you refine its AI chatbot responses based on your personal preferences, with a new AI “Memory” option discovered in the back-end code of the latest version of WhatsApp. As you can see in this example, shared...
Meta’s testing a couple of new security processes that utilize facial recognition, which is an element that Meta’s run into various troubles with in the past. First off, Meta’s testing a new facial matching process to help identify “celeb-bait”, which...
Threads has launched analytics on mobile, which will make it easier to keep tabs on your performance in the app. As you can see in these images, the new Threads mobile analytics are available via a dedicated chart button at...
While Meta’s Threads has long seemed like the most logical successor to Twitter (now X), it could be a project that stemmed from within Twitter itself that ends up being the major winner of the latest exodus from the former...
Google’s updating its Travel Ads in search with additional informational options, while it’s also testing out expanded location promotions in-stream. First off, Google will now enable all travel advertisers to include additional feed data, including prices, dates, ratings and images,...
While I’m not convinced that Meta has the formula right to truly maximize Threads’ growth as yet, the platform is growing, and more users are now looking to build their Threads presence specifically, with a view to broadening their online...
