LinkedIn advertisers now have another means to measure the performance of their campaigns, with DoubleVerify expanding its independent media quality measurement coverage to also include LinkedIn’s premium video inventory. DoubleVerify provides independent assessment of ad campaign performance across various categories,...
What are the top challenges that SMBs face in the modern marketing landscape, and how are they adapting to the latest developments in digital marketing technology? That’s what LocaliQ sought to find out with its latest Small Business Marketing Trends...
WhatsApp’s looking to make it easier to add and sync contacts in the app, by switching to in-app storage for such info, ensuring that you can restore your WhatsApp contacts even if you switch devices, while it’s also implementing a...
This could be handy: As you can see in this example, posted by app researcher Alessando Paluzzi, Threads is currently working on a new option that would enable you to switch profiles within the post composer, so that you can...
The next big challenge in the development of generative AI will be data, and getting access to enough human input to replicate human responses. Which could mean that social platforms are better placed to lead the charge, with the AI...
Not sure if this is helpful or annoying, but Instagram is currently experimenting with new notes on Reels in-stream which explain why a clip is performing well in the app. As you can see in these screenshots, posted by app...
Not sure if this is helpful or annoying, but Instagram is currently experimenting with new notes on Reels in-stream which explain why a clip is performing well in the app. As you can see in these screenshots, posted by app...
Here’s one that’ll freak the AI fearmongers out. As reported by Reuters, Meta has released a new generative AI model that can train itself to improve its outputs. That’s right, it’s alive, though also not really. As per Reuters: “Meta...
Meta could soon let you refine its AI chatbot responses based on your personal preferences, with a new AI “Memory” option discovered in the back-end code of the latest version of WhatsApp. As you can see in this example, shared...
WhatsApp’s looking to make it easier to add and sync contacts in the app, by switching to in-app storage for such info, ensuring that you can restore your WhatsApp contacts even if you switch devices, while it’s also implementing a...
