Not sure what gifts to get for your loved ones this holiday season?
This will help. Today, Google has published its 2024 “Holiday 100”, which represents the most Googled products, across a range of categories, leading into this season.
As explained by Google:
“We’ve uncovered the most sought-after gifts of the year across categories like apparel, accessories, home & garden, electronics, toys & games, beauty and health & wellness. You can also browse curated collections — like the “Retro-coded” collection, which features modern spins on Y2K classics, or our assortment of effortlessly elegant items from the “Laidback Luxury” collection.”
Yes, retro, with famously “retro” celebrity Romeo Beckham, who fully listens to records and has ugly rugs in his house.
Beckham is just one of the celebrities who’s playing a part in this year’s Google product listing, with a several other stars also helping to highlight specific trends and collections.
But the main focus, of course, is the products themselves, and what people have been searching for on Google throughout the year. The listing represents rising search interest across each product category, which is great for both buying activity and market research.
As you can see in this example, each listing not only includes a display of products, but there are also trend notes highlighting key shifts. Which could be relevant for your own product marketing, in understanding what the latest trends and trending products are in your niche.
Though I do find some of the items… interesting:
Oh really, Google Pixel Buds were a trending product were they? On a listing curated by Google. Who’d have thought?
Skepticism aside, there’s a lot of helpful info here, for various purpose, which could help you in your planning.
You can check out this year’s “Holiday 100” list via Google Shopping or go to this link to explore the full set of collections.
